MEANING

Lucid is all about those moments of lucidity in life, those minutes when we snap out of it and see things as they really are. When everything just clicks - no illusions, no distractions.

Lucid - A state of being free from illusion; raw, unfiltered truth.

"LIVE FREE"

Living free is the best way to go through life. The only two opinions that should matter are those of your younger and older self. Would your younger self be proud of who you're becoming? When it's all over, would your older self be satisfied with the risks you took and choices you made? Everyone's time is limited, and we're all met with the same ending - no matter what. The only difference is how you fill the time in-between.​​​